Focused on diversity, 3 founding partners decided to name the company – Japalang, in 2007. In the same year, Japalang discovered K-Palette and launched into Watsons, one of the largest health and beauty care chain store in Asia.


Japalang continues to grow and stepped its foot into Sasa, a leading cosmetic retailing group in Asia.


To stay updated with the latest trendy beauty products, we participated in our 1st Health & Beauty Tradeshow in Jakarta, Indonesia.


The year after, we expanded our search to Ho Chi Minh City, Vietnam


With a keen eye for effective products, Japalang obtained the Kracie exclusive distributorship in 2014.


In the new age and technology, Japalang launches Beauty Carousel, an online platform to ride the wave of ecommerce. In the same year, Japalang discovered beautyblender and launched the number 1 sponge brand into Sephora Singapore.


Due to K-Palette’s popularity in Asia, Japalang assisted the brand to enter The Philippines market.


K-Palette celebrate its 10th year in Singapore. As opposed to 10 years ago when the brand entered Watsons, the brand has since penetrated into other leading channels like Don Don Donki, Welcia-BHG & Metro.


Japalang enters into its 1st modern trade channel – NTUC FairPrice.


Today, Japalang transformed from a beauty-focused to a multi-category distributor.
Beauty Carousel was also revamped to JapalangStore to be in line with Japalang’s new direction