It all started with K-Palette Real Lasting Eyeliner, the first key brand and product of Japalang in 2007. A roaring success launch of K-Palette kickstarted our journey into the beauty relm at the little red dot.

Japalang Pte Ltd is an established leading distribution company based in Singapore that offers quality, effective and affordable products. Established in 2007, we now carry over 40 brands from all over the world – mainly from Japan, Korea & United States. Some of our most trusted names include beautyblender, K-Palette, Kracie and Poo~Pourri. At Japalang, we believe in seeking solutions to problems and filling in gaps that the market has yet to fulfil. With countless of untapped potentials across the world, we strive to source and acquire the best relevant brands, across all categories, for the market.

With a solid 12 years of experience in the local market, our successful track record in achieving market success for new brands is showcased through the expansion into extensive island wide retail channels and online marketing distribution.

Play Video


Omnichannel approach

With an extensive Singapore market coverage, we ensure that all our brands receive high exposure in the retail scene while staying relevant in the online marketplace.

We penetrate into independent and chain retail outlets like personal care stores, supermarkets, convenience stores, hypermarkets, departmental stores, specialty stores and pharmaceutical stores; assessing each brand’s full potential and target audience before determining the channels.

In Singapore, the online-selling landscape is saturated but still ever-growing. The Singapore e-commerce market is expected to balloon 48% to $9.98 billion by 2022. We strongly believe that e-commerce will remain popular with high levels of mobile adoption in Singapore. With definite presence in 7 out of the top 10 e-commerce sites in Singapore, we are confident with the seamless integration of online retail, social engagements and offline retail presence, our brands will grow together with us.